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Original research
TQM PRACTICES AND SUSTAINABLE PERFORMANCE: THE MEDIATING ROLE OF QUALITY CULTURE AND DIGITAL TRANSFORMATIONPages xx-xx
Abstract:
The objective of our study is to examine the extent to which Total Quality Management (TQM) practices influence the sustainable organizational performance of Moroccan manufacturing SMEs, while also examining the mediating roles of quality culture and digital transformation. Our study, which falls within the theoretical framework of dynamic resources and capabilities, proposes and empirically tests a structural model implemented using partial least squares structural equation modeling (PLS-SEM) applied to data from a survey of 247 executives of Moroccan manufacturing SMEs. The results show that TQM practices, notably leadership commitment, customer orientation, continuous improvement, employee involvement, and process management, have a positive and significant impact on sustainable performance across its three dimensions: economic, environmental, and social. Quality culture and digital transformation play a mediating role in these relationships. These findings contribute to the ongoing discussions surrounding the concept of Quality 4.0 and provide practical guidance to SME leaders and public sector actors in emerging economies seeking to combine quality excellence with sustainability requirements.
Keywords:
TQM practices, Sustainable performance, Quality culture, Digital transformation, SMEs.
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Rouchd Hassani,
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