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Original research
DIGITAL TECHNOLOGY ADOPTION AND SUSTAINABLE PERFORMANCE IN AGRI-FOOD SUPPLY CHAINS: EVIDENCE FROM DELTA STATE, NIGERIAPages 281-290
Abstract:
This study aimed at technology adoption and agri-food supply chain in Delta State, Nigeria. The study assessed the effect of optimism toward technology, perceived usefulness, perceived ease of use, attitude toward use and behavioral intention to use on sustainable agri-food supply chain performance. The survey research design was employed. The population of the study comprised the actors involved in the supply chain of the agri-food industry in Delta State, Nigeria. The actors include the farmers, processors, distributors, and retailers who are directly involved in the handling and supply of agricultural products. The study employed a purposive sampling technique and snowballing technique. A total of 248 participants took part in the research. Data analysis was done using descriptive and inferential statistics. Regression weight was employed for hypothesis testing. Finding showed that technology has a significant positive effect on the performance of the agri-food supply chain. Findings also showed that optimism, perceived usefulness, attitude, and behavioral intention have a significant positive effect on sustainable agri-food supply chain performance. The study concluded that the adoption of technology can improve the performance of agri-food supply chains. The study recommended that investment in technology should be encouraged, and that training and awareness should be encouraged to ensure optimism towards the adoption and use of technology since optimism towards the adoption and use of technology enhances sustainable supply chain performance.
Keywords: Technology Adoption, Agri-Food Supply Chain, Optimism Toward Technology, Perceived Usefulness, Attitude Toward Use.Technology Adoption, Agri-Food Supply Chain, Optimism Toward Technology, Perceived Usefulness, Attitude Toward Use.
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Williams Okpebenyo , 
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