Volume 4 number 3 (04)

Original research

LEVERAGING QUALITY CULTURE TO STRENGTHEN THE EFFECT OF TQM PRACTICES ON SUPPLY CHAIN EFFICIENCY

Pages 269-280

DOI 10.61552/JIBI.2026.03.004

ORCID Sohail Tariq, ORCID Asad Javed, ORCID Shahzad Ahmed Khan, ORCID Fahad Al Otaibi


Abstract: The paper explores how integrated Total Quality Management activities affect supply chain effectiveness within the interplay of the quality culture in the Pakistan manufacturing industry. Based on the empirical evidence found in the construction of various manufacturing companies, the study focuses on the role of the systematic adoption of TQM components such as process standardization, continuous improvement, and involvement of employees in fostering improved coordination, minimized delays in the operation, and performance of the supply chain. Based on a quantitative research design, data was collected through a cross-sectional survey from 330 individuals, managers, engineers and supply chain professionals of organizations who works in manufacturing sector of Pakistan, and processed with the use of structural equation modeling. The present study is based on the assumptions of the Supply Chain Integration Theory that clarify the reasoning of how aligned the internal operations and the strategic corporate strengths create improved operational results. The Supply Chain Integration Theory has played a theoretical foundation in the understanding of how the alignment of internal processes and external partners amplify the process flow, exchange information, and general efficiency in the supply chain. The results show that although the TQM practices have a considerable influence on the efficiency of the supply chain, the existence of a robust quality culture intensifies such an influence whereby a shared set of values, responsibility, and initiative towards quality issues across the organizational borders are encouraged. The study can provide useful information to managers who are interested in integrating quality initiatives with the supply chain goals, attaching significance to the long-term strategy of developing the culture that promotes decision-making based on quality. This study also sheds light on the interaction between structured TQM and organizational culture by shedding light on how internal quality frameworks can facilitate supply chain efficacy in emerging industrial conditions.

Keywords: Total Quality Management Practices, Supply Chain Efficiency, Quality Culture, Supply Chain Integration Theory.Total Quality Management Practices, Supply Chain Efficiency, Quality Culture, Supply Chain Integration Theory.

Recieved: 11.01.2026. Revised: 17.02.2026. Accepted: 09.03.2026.