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Original research
METHODOLOGICAL APPROACH TO THE DEVELOPMENT OF DIGITAL TRANSFORMATION OF AN ENTERPRISEPages 189-198
Abstract:
The increased intensity of competitive influences for doing business emphasizes the importance of interaction between all participants in the processes when implementing digital transformation. This fact encourages leaders to implement management strategies, make quality decisions based on international experience, digital tools to help achieve quality management. Management decisions made by the top management of an enterprise regarding digital transformation will not only affect the effective management of the enterprise and profits in the short term, but will also allow for the proper choice of business model. This circumstance determines the expanded content of the methodological approach to the development of digital transformation and the need to choose a business model. The purpose of the study is to substantiate the feasibility and scientific correctness of forming a strategy for the digital transformation of an industrial enterprise as an object of economic and management research.
Keywords: Digital transformation strategy, enterprise management, digital transformation of the enterprise, digital technologies.
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Tashkinov Aleksey Grigorievich 
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