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Original research
BALANCING DATA PRIVACY AND ETHICS IN THE AGE OF BIG DATA:CHALLENGES AND SOLUTIONSPages 1-6
Abstract:
The rapid proliferation of big data and advanced data analytics has ushered in a transformative era in the realm of information technology and decision-making. While these innovations hold immense potential for improving services, enhancing efficiencies, and driving innovation across various sectors, they also raise profound concerns regarding data privacy and ethical considerations. This research paper delves into the complex interplay between data privacy and ethics in the age of big data, elucidating the challenges that organizations, policymakers, and individuals confront and exploring viable solutions to navigate this intricate landscape. An examination of legal and regulatory frameworks, including GDPR and CCPA, provides insights into the evolving landscape of data protection and compliance challenges. The paper also considers the role of international standards in shaping global perspectives on data privacy and ethics. Through an analysis of pertinent case studies, this research paper illustrates real-world scenarios where data privacy and ethical concerns have intersected, emphasizing the repercussions and lessons derived from these incidents. Finally, the paper concludes by delineating future trends and challenges in the realm of data privacy and ethics, especially as emerging technologies continue to reshape the data landscape. Recommendations are provided for organizations, policymakers, and researchers to foster responsible data practices while safeguarding individual privacy and upholding ethical standards.
Keywords: Big Data, Data Privacy, GDPR,
CCPA.
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Harsha Patil, 
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